MBA Interactive Project Essay Example for Free

MBA Interactive Project Essay Introduction Continuing the work and analysis begun in the first three SLPs, we again project ourselves back in time to the year 2012. I am in responsible for decisions on product development and pricing for the next four years for our line of tablets. I will show the score, financials and market data at the end of the four year period from my previous time discussions. Finally we can make a detailed discussion and analysis of the data using CVP analysis, and will explain why I recommend specific pricing and research and development (RD) costs for the next four year period. Discussion The Clipboard Tablet Company is currently making three different tablet models; the X5, X6 and X7. The X5 has been on the market for three years already and market research has determined that consumers are not very worried about performance for this older tablet. The middle tablet, the X6, has been on the market for two years and market research shows consumers are concerned about performance but not necessarily price. The final tablet, the X7, is the newest and has only been on the market for one year, and market research shows the consumer is interested in both performance and price. With this in mind, we can analyze how the products evolved when Mr. Shmoe was in charge. The following table depicts the price and RD percentage for each tablet over the preceding four years (since the last run) and whether or not the particular tablet production was discontinued or not. The graphs also depict the revenue generated and profit from the different tablets over the time period I was in charge of making the decisions instead of Mr. Shmoe. Review Overall the results of the third run of the tablet simulation had an end result which was approximately $142 million greater than the previous run, which was accomplished using CVP analysis. This change was due to two reasons. The first was the increased sales and revenue generated by the X6 tablet, ultimately reaching market saturation. The second reason was due to the dramatically increased sales of the X7. As the graphs display, the X6 accelerated greatly in terms of revenue and profit through 2013 and then began a steady and definite decline once reaching market saturation. Revenue and profit for the X7 were drastically different as compared to previous simulations, beginning to increase in 2014 and 2015,and setting the stage for sustained revenue and profits in the future time period. The X5 was relatively unchanged from previous simulations since I left the pricing alone due to the tablet having been on the market for several years already. Data Discussion It will also help to discuss in more detail what happened in the third simulation under my supervision while using the CVP model. For the X5, initial RD allocation of the $24 million available was only 5%, or $1.2 million, plus the $75 million in other fixed costs gave a total fixed cost of $76.2 million. The variable cost per unit for the X5 amounts to $150, and using a price of $300 per tablet, the breakeven point for the X5 is 508,000 units sold. A price of $300 per tablet yielded a profit of $119 million. Fixed costs for the X5 are extremely high and with the age of the X,5 little RD dollars were allocated in order to keep the total fixed costs down. Next up, the X6’s fixed costs were $48.3 million including the RD costs, while the variable cost of the X6 came out to $275 per tablet. The breakeven volume for the X6 priced at $375 per tablet comes out to 375,000 tablets. The idea here was to achieve market saturation as quickly as possible and reap the associated profit. Based on the life cycle of the X6, the price was increased by only five dollars per year and associated RD expenses were reduced only 5% in the latter years. Finally, the X7 has the exact same fixed cost as the X6 with the only difference being the dollars allocated for the RD, which for the second run of the simulation was $49.5 million. However, the variable costs for the X7 are extremely low at only $55 per tablet. The breakeven volume for the X7 at $120 per tablet comes out to just under 577,000 tablets. The strategy here was to have a much lower initial price in an attempt to capture market share and volume upfront which would ultimately reap large profits after the breakeven point. Formulating a revised strategy Considering all of this information, the revised strategy will be somewhat similar from the previous one in regards to the overall conceptual plan. My previous strategy focused on CVP analysis, while the newer revised strategy for the tablet simulation will attempt to tweak and optimize this strategy further. Due to the lower breakeven prices of each of the tablets, volume for each one can be increased immediately by a reduction in price. Therefore we will attempt this for the X6 and X7 tablets. CVP does not account for product lifecycle, however, which is why my strategy is to more or less leave the pricing the same for the X5 as the previous run. RD for the X5 will never increase above 1% since the consumers don’t care for this feature, while RD will be the highest for the X7, which is marketed as the primary benefit of this higher-performance tablet. Prices for the X6 and X7 will increase by $10/year while maintaining roughly a 40-60 RD split respectively, with the beginning price of the X7 starting $10 lower. This strategy should show higher profits after four years by keeping prices closer to their breakeven CVP pricing and varying slightly the RD costs based on changing market saturation. To sum up the strategy, it is to more or less leave the X5 and X6 fairly constant from my previous simulation but attempt to increase overall sales in the X7 market, thus creating more revenue and profit. The following table depicts the results of the updated strategy for the next four years. As you can see we left the initial pricing for the X6 the same, starting out with a price of $375. Conclusion In conclusion, we generated a revised strategy for the Clipboard Tablet Company based on a revised and optimized CVP analysis. By adjusting the pricing for the X7 slightly downward in order to increase sales and revenue/profit, we maximize the outcome. The goal is to continue reap the profits out of the X5, get maximum revenue off of the X6 by achieving market saturation and to dramatically increase sales of the X7 which is the future for our company. I look forward to putting this into practice. References Forio.com, 2012. â€Å"Introduction.† PDA Simulator. Retrieved 09 Jan 2013 from: http://forio.com/simulate/jelson/tablet-development-sim-1/simulation/#p=page1 Manoski, Paula, 2002. â€Å"The RD strategy/strategic process Part 1: a road map to RD effectiveness.† Allbusiness.com, Retrieved 09 Jan 2013from: http://www.allbusiness.com/sales/customer-service-product-knowledge/122484-1.html QuickMBA.com, 2010. â€Å"Product Lifecycle.† Retrieved 13Jan 2013 from: http://www.quickmba.com/marketing/product/lifecycle

Journal Article Critique Essay -- essays research papers

Research Article 1 Roberts, T. (2003). Effects of Alphabet-Letter Instruction on Young Children’s Word Recognition [Electronic Version]. Journal of Educational Psychology, 95 (1), 41-51. Title The title of the article gave a fair representation of the topic as it was clear and concise in the wording. The title encompassed the idea that alphabet letter instruction on young children’s word recognition would be explored through experiments and analysis. Reading on through the article it was evident that the effects of alphabet letter instruction on you children’s word recognition were addressed. Introduction Experimental studies have been undertaken throughout the years in relation to alphabet letter instruction. The first of these experiments were undertaken with kindergarten and year one students in the late 1960s and early 1970s. The purpose of these early experiments was to examine the hypothesis that letter-name knowledge played a causal role in the relationship between letter-name knowledge and early reading. If knowledge of letter names was a causal factor, then instruction that increased children’s letter-name knowledge should increase early reading performance. It was concluded from these early studies that there was little educational benefit to be gained from letter-name instruction. A man by the name of Ehri in 1983 critiqued these early studies and concluded they suffered from a number of methodological flaws. The concluded flaws included training may have been too short and not thorough, treatment groups differed, training did not include instruction in how to use letter-name knowledge for word reading and training the children in small groups resulted in insufficient learning. Since the early studies and Ehri’s conclusions a great deal of research has demonstrated that letter knowledge is integrally involved in word recognition. The hypotheses and purpose of this later study was to examine anew the effects of letter-name knowledge associated with instruction on beginning phonetic word recognition with methodology correcting for the flaws of previous studies. After instruction the children’s ability to learn 3 types of word spellings was examined. An argument was then formulated that efforts to increase children’s attention to letter information are needed, given its clear importance in early reading. Method The subjects for this stud... ...ponent. The core of this difference seem to centre around how children should be helped to read words not in their sight vocabularies, with parents highly valuing the use of word phonetics and teachers highly valuing the use of context. There were no limitations and future research noted in this study. Critique This article discussed the views and opinions of both parents and teachers in regards to beginning reading. Literacy development is a major issue within early primary classrooms. Parent’s views on this were that literacy development is the responsibility of the school. The foundation of literacy definitely comes from the school but it is at home where it is practiced and reinforce and may even overarch the schools responsibility. Children whose parents are unable to assist them at home with their literacy development definitely fall out in respect to ongoing help and support. Children in my primary school classes whose parents were unable to help them struggled with their reading, word recognition and literacy skills the entire way through primary school. This shows that literacy development is not primarily the schools responsibility but the child’s parents at home also.

Krakauer’s life Essay

In April of 1992 a young man named Chris McCandless, from a prosperous and loving family, hitchhiked across the country to Alaska. He gave $25,000 of his savings to charity, left his car and nearly all of his possessions. He burned all the cash he had in his wallet, and created a new life. Four months later, his body was found in an abandoned bus. Jon Krakauer constructed a journalistic account of McCandless’s story. Bordering on obsession, Krakauer looks for the clues to the mystery that is Chris McCandless. What he finds is the intense pull of the wilderness on our imagination, the appeal of high-risk activities to young men. When McCandless’s mistakes turn out to be fatal he is dismissed for his naivetà ©. He was said by some to have a death wish, but wanting to die and wanting to see what one is capable of are too very different things. I began to ask myself if Chris really wasn’t as crazy as some people thought. Then I realized it was quite possible that the reason people thought he was crazy was because he had died trying to fulfill his dream. If he had walked away from his adventure like Krakauer, people would have praised him rather than ridicule. So I asked the question, â€Å"How does Krakauer’s life parallel Chris McCandlesses?† Chris and Jon’s life have many parallels and contrasts at the same time. Both gave up most of their possessions to go after a dream they had. Ones dream was to live off the land in the remote regions of Alaska, the other too climb the Devils Thumb, a mountain peak that had never been scaled by man. Each man was aware of the risks, but were they equally prepared when each began their own adventure? I feel that Chris McCandless was at a disadvantage when he first started off. Raised by a wealthy family and just graduating from Emory University I feel he wasn’t as prepared as he could have been. Fortunately his father had taken him on hiking trips so he was at least somewhat familiar with the wilderness but in no way was he prepared at all for the severity of the Alaskan wilderness. I think it would have been quite a feat just for Chris to have been able to live off the land in a local forest. To be fair to Chris I’m sure Krakauer didn’t start off by just one day deciding he would climb the Devils Thumb after he was inspired by making it up the climbing wall at the local county fair. Both men had to gradually work their way up to accomplishing their goals. Jon did this by  many other smaller climbs and Chris worked his way up by studying nature books and roaming across the U.S. So in this way Jon and Chris were alike even though their goals were different. Another way the two were similar was the fact that they both had family problems. Though his parents and sister loved him Chris secretly despised his parents for covering up the fact that his father had been raising two separate families. Just like Chris’s father Lewis Krakauer had already begun to prepare him for a career that he didn’t want to be any part of. I think both sons were consumed by a sort of blind rage when they found out that their fathers were less than perfect. This anger fueled them to rebel and go against their fathers wishes to make their own futures. The biggest (and most obvious) difference between Jon and Chris is that one died living out his dream and the other lived to walk away from it. Most people would say that Chris failed because his goal was to survive in the wilderness. Others would say that Jon succeeded because he made it too the top and lived to tell his tale. However were the incidents really that different? Chris lived in the Alaskan wilderness almost a hundred days before his fateful mistake that cost him his life. Jon also had a few fateful mistakes that could have cost him his life but didn’t, like the time he caught his tent on fire or when his supply plane couldn’t come because of bad weather. Most people wouldn’t even dream of doing either of these feats. When the risks are as high as either of these men faced, even the most simple of mistakes can prove fatal. I think that if Chris was seen as a failure then so should Jon. I think this because Jon’s original goal was to climb the unclimbed section of The Devils Thumb. When Jon could not accomplish this he backtracked and found an easier, already climbed path. However I think that both men were successful in their own ways. Chris survived for an extended period of time without the help of civilization but due to the poisonous potato seeds he ate he was too weak to hike back to civilization. Jon realized his limitations and knew he was forced to lower his goal or face death. If anyone was a failure it was Jon because he backed down from his initial goal. Ever since I was a small boy I have been an outdoorsman. I love to go camping and go on hikes. At summer camp I would climb the rock piles and go exploring. I can relate to both Jon and Chris’s need for adventure. Even here at college I continue to love the outdoors. I use the climbing tower at the ARC, go snowboarding on the sledding hill, and go running on ROTC trails (during warm weather). But even though I love the outdoors I still don’t have what it takes to do what either of these men tried to do. I know my limitations and wouldn’t want to risk my life foolishly. I know its possible that I could learn how to but unfortunately all my life I have been taught that someday I’ll go to college, get a good job, get married, have kids and live a happy, uneventful life. Which is why I admire Jon and Chris, both had the courage to go against the norm of society and just go do what they felt like. Don’t get me wrong I love my life but some days I wish I could do what they did, just throw away all my possessions and worries and just do what I really want to do. Bob Marshal put it best when he said â€Å"For me, and for thousands with similar inclinations, the most important passion of life is the overpowering desire to escape periodically from the clutches of a mechanistic civilization. To us the enjoyment of solitude, complete independence, and the beauty of undefiled panoramas is absolutely essential to happiness† (Outdoorclub). Ever since man began to explore we have had a desire to conquer and know the unknown. In the days of the Wild West young men would move their families westward in search of adventure and opportunity â€Å"the wild ones, the men of the wild frontier† (Wayne 1). This drive, this manifest destiny, â€Å"the great pressure of people moving always to new frontiers, in search of new lands, new power, the full freedom of a virgin world, has ruled our course and formed our polices lake a Fate,† (Weinberg 1) is what compelled Jon and Chris to go against the grain of society and follow their dreams. With fewer and fewer â€Å"New Frontiers† these two were forced to resort to one of the last unconquered regions of the world, Alaska. It was there that they faced their fears and overcame hardships to succeed. In conclusion I think that one of the reasons Krakauer decided to write about Chris McCandless is the fact that he found so many disturbing coincidences  about his own life that he felt obligated to tell Chris’s story. I think it is quite possible Jon feels guilty about having survived when Chris died. Either way, I think both men were success full even though they both had very different goals and outcomes. Works Cited Outdoorclub. 01 Mar. 2005 . Wayne, Bennett. Men of the Wild Frontier. Champaign: Garrard Publishing Company, 1968. Weinberg, Albert. manifest Destiny. Baltimore: Johns Hopkins Press, 1935.

Philosphers and Theories - 835 Words

Two Great Philosophers and their Principal Theories Sigmund Schlomo Freud was an Austrian neurologist born on May 06, 1856. Freud is know as the father of psychoanalysis, his theories of the unconscious mind and repression. Freud created the clinical method of psychoanalysis to investigate and treat psychopathology. Freud understood the workings of the human brain. He was intrigued by it, I believe that was one of the reasons he was a neurologist. Freud came from a poor family of eight children and he was favored over his other siblings the most. His parents sacrificed for his education regardless of being poor. Freud went to a preteigous high school and graduated with honors. Freud studied under great philosopher’s, Darwinist Prof†¦show more content†¦Freud believed there were stages in life as a person matures into adult sexuality. Freud was also on to something, he believed before the 1890s that childhood sexual abuse were a causes for the emotional and mental state of mind, but rejected that theory, but Freud was right. Later in life Freud discussed the psyche of the human mind, and how it can be divided into three parts: Id, ego, and super-ego. Id is the impulsiveness of a person the â€Å"pleasure principle†. Ego means from Freuds opinion; the pursuit for an insatiable need for pleasure (Id), which can get you in trouble and, therefore the Id divide’s itself into ego and superego. Sigmund Freud was very famous, because of his psychoanalytic therapy on sexual urges and how that influenced the mental health of a individual. Freds theories influenced others to launch the sexual revolution, and people realized the breakdown of the family structures and how a persons family can be detrimental to one life. Sigmund Freuds research is still taught today and was revolutionary to understanding the human mind. Fredric Wikelm Nietzsche, was a 19th century German philosopher and classical philologist. Nietzsche wrote many text works on science, religion, morality and cultures. Born on October 15, 1844, Nietzsche was introduced to the teachings of the Greeks and Romans, and was intrigued by different cultures and religion from his christianShow MoreRelated Reaction Paper: Was Marx Wrong?705 Words   |  3 Pageswell as a great inspiration to many philosphers and people past and present. Karl Marx was a man of action for the less fortunate class, in that sense his theories are not wrong, to a certain extent they are positve inquisitions. It is those whom have practiced Marx theories that have misinterpreted his works giving Karl Marx a negative demeanor. 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